Paid Search
Smarter Search.
Better Results.
Intent-Driven
AdvertisingReach customers when they’re actively searching for what you offer. We create targeted paid advertising campaigns across Google Ads and Microsoft Ads, ensuring your business appears at the moment potential customers are ready to take action.
By combining data-driven strategy, keyword research, and ongoing optimisation, we help you attract high-intent traffic, generate quality leads, and maximise your return on ad spend.
Google Ads Management
Our Google Ads management service helps your business connect with customers at the exact moment they’re searching for your products or services. We create strategic campaigns that target high-intent keywords, ensuring your budget is focused on attracting qualified traffic that’s more likely to convert.
From campaign setup and keyword research to compelling ad copy and ongoing optimisation, we manage every aspect of your Google Ads account. We continually monitor performance, refine bidding strategies, and test new opportunities to improve results while maximising your return on ad spend.
We manage a range of Google Ads campaign types to suit your business goals, including:
Search
Campaigns
Show your ads to people actively searching on Google for the products or services you offer, helping you capture high-intent leads and customers.
Performance Max
Campaigns
Reach potential customers across Google's entire network, including Search, Display, YouTube, Gmail, Discover, and Maps, using Google's AI to maximise conversions.
Shopping
Campaigns
Showcase your products directly in Google Shopping results with images, pricing, and product details to drive online sales. (For eCommerce businesses.)
Whether you’re looking to generate more leads, increase online sales, or grow brand awareness, we tailor every campaign to your business goals. With transparent reporting and proactive account management, you’ll always know how your campaigns are performing and where your advertising budget is making an impact.
The Ampla Approach to Paid Search:
Strategy and
Creative
- Conduct keyword research and set bidding strategy
- Craft compelling ad copy
- Design high-converting landing pages
Campaign
Setup
- Implement audience targeting and signals
- Configure conversion tracking
- Structure campaign goals
- Manage product feeds
Ongoing
Optimisation
- Run A/B testing
- Monitor quality scores
- Optimise campaign structure and performance
See How We've Helped Businesses Grow with Paid Search
new leads
reduction in cost
per lead
decrease in
CPC
increase in
CTR
Your Ads Questions, Answered
Google Ads doesn’t have a fixed cost. Your monthly investment depends on your industry, competition, target locations, and business goals. You set the advertising budget, and Google only charges when someone clicks on your ad.
In addition to your advertising budget, there is typically a management fee for strategy, campaign optimisation, reporting, and ongoing improvements. At Ampla, we work with you to recommend a budget that aligns with your goals and maximises your return on investment.
The right budget depends on your industry, competition, and growth objectives. Some local businesses achieve excellent results with a modest monthly budget, while more competitive industries require a larger investment to generate consistent leads.
Rather than recommending a one-size-fits-all budget, we analyse search demand, cost-per-click, and your desired lead volume to recommend an investment that gives your business the greatest opportunity for success.
One of the biggest advantages of Google Ads is speed. Unlike SEO, your ads can begin appearing as soon as your campaign is approved, often within a few days of launch.
However, achieving the best results takes ongoing optimisation. During the first few weeks, we monitor performance, refine keywords, improve ad copy, adjust bidding strategies, and optimise landing pages to continually increase lead quality and return on investment.
There are many reasons a Google Ads campaign may not be performing. Common issues include targeting the wrong keywords, ineffective ad copy, poor conversion tracking, low-quality landing pages, limited budgets, or campaigns that haven’t been optimised regularly.
At Ampla, we take a data-driven approach by reviewing every stage of your campaign – from keyword strategy and bidding to conversion tracking and website experience, to identify what’s limiting performance and implement improvements that deliver measurable results.
Google Ads and SEO both have an important role to play, and the best approach often combines the two.
Google Ads delivers immediate visibility and can generate leads as soon as campaigns go live, making it ideal for businesses looking for quick results. SEO is a longer-term strategy that builds sustainable organic visibility over time without paying for each click.
For many businesses, Google Ads provides immediate opportunities while SEO builds long-term growth. We can help determine the right balance based on your objectives, budget, and timeframe.
At Ampla, we focus on delivering measurable business outcomes, not just clicks and impressions. Every campaign is built around your goals, supported by accurate conversion tracking, transparent reporting, and ongoing optimisation to maximise your return on investment.
You’ll have full ownership of your Google Ads account, clear visibility into performance, and a dedicated team that proactively manages your campaigns. We believe in long-term partnerships built on transparency, accountability, and consistently delivering results that help your business grow.